WWE releases new DVD board game

Oh, I'll totally buy this game.

FOR IMMEDIATE RELEASE

UNLEASH THE WWE® EXPERIENCE IN THE LIVING ROOM WITH WWE DVD BOARD GAME 2ND EDITION

From The Action To The Storylines To The SuperStars, SBG’s Newest DVD Board Game Puts Players In The Ultimate Position: Legendary General Manager!

Los Angeles, CA (September 13, 2006) – World Wrestling Entertainment? (WWE) fans can now get inside WWE and experience the role of a legendary manager with
the release of WWE DVD Board Game 2nd Edition, the second installment in Specialty Board Games (SBG) WWE franchise. Developed for every generation of WWE
fan, WWE DVD Board Game 2nd Edition brings the full in-ring and backstage WWE experience to life in a no-holds barred contest to dominate WWE.

WWE DVD Board Game 2nd Edition is loaded with action packed events that will test a player’s ability to flex their corporate muscle managing a roster of
SuperStars and Legends. The DVD content features WWE broadcast highlights that will allow fans to relive their favorite WWE moments while testing their
WWE IQ. Hosted by Jerry “The King” Lawler, the game includes cards with the hottest WWE SuperStars, Divas and Legends, legendary manager pawns, trivia
questions, music and a board that brings the entire WWE experience into the home.

“The WWE DVD Board Game 2nd Edition is the closest fan experience to being part of WWE and was created to allow different generations of fans to compete
against each other,” said Mark Sutcliffe, CEO of SBG/ b EQUAL. “We went to great lengths to capture an experience that was true to life to the WWE, and
players will find in every box everything from the grueling matches to the photo shoots to the merchandising.”

“We saw tremendous success with the first edition of the WWE DVD Board Game. Our fans loved it,” said Donna Goldsmith, WWE’s Executive Vice President of
Consumer Products. “We see this 2nd Edition building upon that success.”

In addition to a newly designed Board, the WWE DVD Board Game 2nd Edition features all of the elements and unpredictability of the WWE experience that fans
love. The WWE DVD Board Game 2nd Edition slams into mass-market retail this month and is for two to four players, ages 10 and up.

For more information on the WWE DVD Board Game 2nd Edition, please visit www.wwe.com or www.wwedvdgame.com

About SBG/b EQUAL
SBG/b EQUAL is the newly formed merger between leading games companies Specialty Board Games (SBG) Inc. and The b EQUAL Company. SBG develops and publishes
board games and DVD board games for the domestic and international markets. SBG identifies the hottest and up and coming licenses and incorporates innovative,
reality game play to keep ages 10 and older entertained. Web site: http://www.playsbg.com. b EQUAL is the leading innovator in family games. As the only
company that features an exclusive, patent-pending technology called Dynamic Leveling, The b EQUAL Company ensures that everyone in the family will be
equally engaged, entertained, and challenged. Created with world-class family brands, b EQUAL designs every game with families in mind. Website: http://www.bequal.com.

About WWE
World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York
City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.

CONTACTS

WWE
Kevin Hennessy
203-352-8657
Kevin.hennessy@wwecorp.com

Bender/Helper Impact:
Jonalyn Morris/Dior Brown
jonalyn_morris@bhimpact.com
dior_brown@bhimpact.com
(310) 473-4147

The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World
Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc. All other trademarks are the property
of their respective owners.

When I said that I'd definitely buy this game, I meant I'd buy it as soon as I owned 1 of everything else in the world.