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Thursday, February 22, 2007

WWE brags about ratings success again

STAMFORD, Conn.--Feb 22, 2007--For the second time in three weeks, World Wrestling Entertainment® again proved to be a prime time triple threat with its
three prime time programs -- “Monday Night RAW®,” (USA, 9/8C), “Friday Night SmackDown®,” (CW, 8/7C)and “ECW®: Extreme Championship Wrestling™” (Tuesdays,
SCI FI, 10/9C) -- all achieving No. 1 status on their respective networks the week of February 12. The WWE also achieved that feat during the week of January
29.


WWE programs were No. 1 in households and total viewers for their respective networks, reaching more than 16.9 million total viewers in more than 11.6 million
homes. RAW continued to demonstrate its ability to draw an audience wherever it appears on the USA schedule. The program aired on Thursday the week of
Feb. 12 instead of Monday to accommodate USA’s presentation of the Westminster Dog Show.

“WWE prides itself on providing programming that people love to watch, and we’re proud of the fact that all three of our prime time programs on cable and
broadcast networks have reached No. 1,” said Kevin Dunn, Executive Vice President, Television Production. “We anticipate seeing continued interest in our
programming as we build towards our biggest event of the year, WrestleMania 23.”

WrestleMania 23 will be seen live on pay-per-view on Sunday, April 1, from Ford Field in Detroit.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE), can be found at wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/.

Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves
and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment Inc. All other trademarks
are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform
Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events,
broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance
of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events
both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements,
including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange
Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend
is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual
and legal restrictions on the payment of dividends and such other factors as our Board of Directors may consider relevant.

Contacts
World Wrestling Entertainment
Media:
Gary Davis, 203-353-5066
or
Investor:
Michael Weitz, 203-352-8642

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