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Thursday, April 12, 2007

PrimEdge, Inc. Negotiates Exclusive Licensing Rights For Broadcast And Media Distribution Of The "Absolute Fighting Championships"

Mixed Martial Arts Fighting Events to Be Organized, Operated, and Marketed by New PrimEdge Subsidiary

BOCA RATON, FL -- April 09, 2007 -- PrimEdge, Inc. (PINKSHEETS: PEDG), announced today that it is in discussions for the exclusive licensing rights with
Florida-based "Absolute Fighting Championships" (www.afcmma.com) that will result in the formation of a new PrimEdge subsidiary to organize, conduct, promote,
and film the Absolute Fighting Championships mixed martial arts fighting events featuring internationally known "full contact" fighters.


These events will be scheduled starting in late 2007 at the major sporting event venues in select cities across the U.S. PrimEdge's new subsidiary will
hold exclusive distribution rights for broadcast and media distribution, including DVDs, of the events. What is known as "full contact fighting" is the
fastest growing spectator sport in the U.S. and worldwide with up to 10,000 people attending a typical event.

Brian Schuster, PrimEdge's Chairman, stated, "These exclusive licensing rights are a tremendous opportunity for widening our focus in the entertainment
sector, while allowing us to have creative control of the events that we will produce through our new subsidiary and utilize all of the next-generation
post-production services of our subsidiary, Orangebox Entertainment, Inc., for exclusive distribution over Cable TV channels or pay-per-view.

"By producing live entertainment events and having the exclusive broadcast and media distribution rights on the fastest growing spectator sport worldwide,
PrimEdge has the opportunity to leverage our existing subsidiary's technology and services while delivering media products that we alone can distribute.
This is a groundbreaking event for PrimEdge, PrimEdge shareholders, and one we believe will significantly accelerate PrimEdge's internal business strategy
and revenues well beyond the company's initial internal expectations."

About the Absolute Fighting Championship

The Absolute Fighting Championship's mission is to provide the fight enthusiast with the best fighters at the best venues on the most exciting cards imaginable.

The Absolute Fighting Championship is a premier mixed martial arts event. It recruits some of the best fighters from all around the world. Every match is
a culmination of years of training by these amazing athletes. Imagine, Brazilian Jiu Jitsu, kick boxing, wrestling, and Judo all in one octagon. This is
the sport of mixed martial arts, this is the AFC!

About PrimEdge, Inc.

PrimEdge, Inc., Boca Raton, Florida, is a diversified holding company, owning and overseeing the operations of two majority owned subsidiaries, Orangebox
Entertainment, Inc., Burbank, California, a production and post production service provider to the Entertainment Industry, and DigiKidz, Inc., Boca Raton,
Florida, a producer and distributor of family entertainment products.

Safe Harbor Statement

Certain statements set forth in this press release constitute "forward-looking statements." Forward-looking statements include, without limitation, any
statement that may predict, forecast, indicate, or imply future results, performance or achievements, and may contain the words "estimate," "project,"
"intend," "forecast," "anticipate," "plan," "planning," "expect," "believe," "will likely," "should," "could," "would," "may" or words or expressions of
similar meaning. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the company's actual
results and financial position to differ materially from those included within the forward-looking statements. Forward-looking statements involve risks
and uncertainties, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted
and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the
Company's limited operating history, the limited financial resources, domestic or global economic conditions -- activities of competitors and the presence
of new or additional competition and conditions of equity markets.

Contact:

PrimEdge, Inc.
Press Relations
(561) 447-7977

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