The UFC conquers the World Wide Leader in Sports

UFC® Light Heavyweight Champion Chuck “The Iceman” Liddell Becomes First Fighter in UFC History to Grace Cover of ESPN The Magazine

Las Vegas, NV (USA) – The unstoppable Ultimate Fighting Championship® (UFC®) organization has won over yet another media giant – this time the “Worldwide
Leader in Sports” – with the undeniable popularity and mass appeal of its brand of mixed martial arts. UFC World Light Heavyweight Champion Chuck “The
Iceman” Liddell, who shows his softer side along with his eight-year old son, Cade, both grace the current issue of ESPN the Magazine. The issue, which
marks the first time a UFC fighter has ever graced the cover, hits newsstands today. The cover is timed to coincide with Chuck’s upcoming battle vs. Quinton
“Rampage” Jackson May 26th at the MGM Grand Garden Arena in Las Vegas.



“Nobody deserves this more than Chuck Liddell - he is a true ambassador for the UFC and the sport of mixed martial arts,” said UFC President Dana White.
“When people think of the UFC, the first fighter that comes to mind is Chuck Liddell. He’s a great person, a good friend and one of the best fighters
I’ve ever known. I’m pleased to see him on the cover of ESPN the Magazine.”

Allison Glock writes, “…Liddell has transcended the sport to become a cultural icon…He is The Guy for most guys, a real-life hero in a world of spoiled,
whiny poseurs.”

Liddell, definitely the most recognizable mixed martial arts fighter in the world, has been fighting in the UFC since UFC 17 in 1998. He has fought with
the organization 17 times and has only lost three times in his nearly ten-year history. He avenged his first loss to Jeremy Horn at UFC 54 in 2005, and
his second loss to Randy Couture at UFC 52 and again at UFC 57 in their rubber match. Now Liddell looks to erase his last career loss at UFC 71.

Liddell won the UFC Light Heavyweight title in April 2005. He has knocked out his last seven opponents, which includes his last four title defenses. He
intends to make UFC 71 his fifth successful defense with a knockout win over Jackson.

“I’ve been waiting for this fight with Rampage for a long time. I’m excited about it and I will knock him out,” said Liddell. “This is the last loss on
my record that I have to avenge so I want to put that behind me and then look at new challenges.”

The ESPN The Magazine Chuck Liddell cover is available on newsstands everywhere and is also available via AP Photoexpress and
www.businesswire.com.

The Ultimate Fighting Championship organization is regularly holding events throughout the United States and the United Kingdom. The last three UFC events
have broken venue records and overwhelmed sell-out crowds with spectacular fights and surprising upsets. There are five live UFC events lined up now through July, with a dozen more planned before the end
of 2007, and full lineup of fights around the globe, including Canada, United Kingdom, Europe, Japan, Australia and Mexico in 2008.

UFC 71: LIDDELL vs. JACKSON, featuring the mixed martial arts superstar and seemingly unstoppable UFC Light Heavyweight Champion Chuck “The Iceman” Liddell
vs. Quinton “Rampage” Jackson takes place May 26th at MGM Grand Garden Arena. Liddell will attempt his seventh successful title defense and complete his
mission to avenge all of his previous losses.

UFC 72: VICTORY, featuring the middleweight main event fight Rich “Ace” Franklin vs. Denmark’s Martin Kampmann, and the light heavyweight special feature
Forrest Griffin vs. Hector Ramirez takes place June 16th from the Odyssey Arena in Belfast, Northern Ireland.

UFC 73: STACKED, featuring UFC Middleweight Champion Anderson “The Spider” Silva in his first title defense vs. Nate “The Great” Marquardt. UFC Lightweight
Champion Sean “The Muscle Shark” Sherk puts his newly-won belt on the line vs. Brazil’s Hermes Franca. Antonio Rodrigo Nogueira steps into the Octagon™
for the first time for a heavyweight war with Heath Herring – and Tito Ortiz intends to put a painful end to Rashad Evans’ perfect 15-0 record. Let the
fireworks begin. UFC 73, loaded with UFC superstars, takes place LIVE from ARCO Arena in Sacramento, Calif. Saturday, July 7, 2007.

The Ultimate Fighter® 5 Finale, featuring Jens Pulver vs. BJ Penn - who matched wits for six weeks as coaches on The Ultimate Fighter® Season 5 - square
off June 23rd in a long-awaited rematch live from The Pearl at The Palms in Las Vegas.

UFC® Fight Night™, the UFC live series of fights telecast on Spike TV, features Spencer Fisher vs. Sam Stout, and will take place from the Seminole Hard
Rock Hotel & Casino in Hard Rock Live.

About The Ultimate Fighting Championship
The Ultimate Fighting Championship® brand is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports
events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., the UFC® organization produces approximately twelve to fourteen live pay-per-view
events annually that are distributed through cable and satellite providers. In addition to its U.S. distribution, UFC fight programs are distributed throughout
the world including broadcast on WOWOW, Inc. in Japan, on MAIN EVENT in Australia, Globosat in Brazil and Bravo in the United Kingdom. For more information,
or current UFC fight news, visit
www.ufc.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided
competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States
and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.