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Thursday, June 07, 2007

ProElite Sets Stage For Shamrock Vs. Baroni After Dynamite Battle At The L.A. Coliseum

After Success of “Dynamite!! USA” ProElite Looks Toward Epic Mixed Martial Arts Duel June 22nd at San Jose, California’s HP Pavilion

LOS ANGELES--June 04, 2007--After what was an instant classic fighting event at the Los Angeles Memorial Coliseum on Saturday, ProElite, Inc. [Pink Sheets:PELE],
a leader in sports entertainment that produces world-class, professional MMA events through its brand EliteXC, now has locked and loaded its title fight
between Frank Shamrock (frankshamrock.proelite.com) and Phil Baroni (philbaroni.proelite.com) on June 22nd at the HP Pavilion in San Jose, California.


Saturday’s “Softbank presents Dynamite!! USA in association with ProElite” made history by hosting the first ever MMA event in the Los Angeles Memorial
Coliseum’s 74 years. The largest crowd to witness an MMA event on U.S. soil saw 10 amazing fights. Royce Gracie (roycegracie.proelite.com) defeated his
long-time rival Kazushi Sakuraba (sakuraba.proelite.com) in the much anticipated rematch of the decade. Legendary professional wrestler, Brock Lesnar (brocklesnar.proelite.com), took his first MMA win with a submission in the first round against South Korean Olympic silver medallist, Min Soo Kim (minsookim.proelite.com). Bernard
Ackah (bernardackah.proelite.com) beat former NFL and USC football star Johnnie Morton (johnniemorton.proelite.com) with a knockout that occurred 38 seconds
into the first round.

“There are people in the world of MMA who believe there is only one promoter of top fighting events. This weekend’s event proved that this could not be
farther from the truth,” said Doug Deluca, CEO of ProElite, Inc. “A successful event consists of great fighters, great match-making, great entertainment
value, and the knowledge of how to market and deliver it to the masses. We accomplished just that on Saturday. This is what we do at EliteXC so get ready
for more.”

Showtime Pay Per View will televise the EliteXC-Strikeforce title fight card between Shamrock and Baroni at San Jose, California’s HP Pavilion on Friday,
June 22nd. InDemand, DirecTV, Dish Network, and TVN will carry the Pay Per View program, which will kick off at 10 p.m. ET (7 p.m. PT). At stake during
the Shamrock-Baroni contest will be the vacant Strikeforce World middleweight (185 lb. limit) Championship. EliteXC will be presenting their first ever
World Championship when Joey Villasenor (joeyvillasenor.proelite.com) and Ninja Rua (ninja.proelite.com) face off for the middleweight (185 lb. limit)
title. The undercard will be broadcast live, for FREE, on ProElite.com at 7:30 p.m. ET (4:30 p.m. PT).

“Shamrock vs. Baroni” is being co-produced by ProElite, Inc., the parent outfit of EliteXC; Strikeforce; and Silicon Valley Sports and Entertainment. For
more information, please go to www.EliteXC.com or www.strikeforceusa.net.

About ProElite

ProElite, Inc. delivers the most exciting entertainment experience in the world of mixed martial arts (MMA) with live arena-based entertainment events,
cable television programming on Showtime Networks and community-driven interactive broadband entertainment via the Internet. ProElite embraces MMA with
the highest levels of honor, integrity, discipline and self-esteem all the while remaining inclusive for fighters, fans and schools. ProElite’s live fight
division, EliteXC, delivers spectacular live MMA fight events that showcase the world’s top fighters. ProElite’s interactive business, ProElite.com (www.proelite.com),
capitalizes on the growing popularity of the sport of mixed martial arts by building a community of mixed martial arts enthusiasts. In addition to streaming
the most exciting live fights to the web, ProElite expands the fan base of the sport by providing a comprehensive set of online social networking tools
for fans, fighters and organizations. ProElite.com – Empowering the Fight CommunityTM

About Strikeforce

Strikeforce is a world-class mixed martial arts cage fight promotion which, on Friday, March 10, 2006, made history with its “Shamrock vs. Gracie” event,
the first sanctioned mixed martial arts fight card in California state history. The star-studded extravaganza, which pitted legendary champion Frank Shamrock
against Brazilian Jiu-Jitsu black belt Cesar Gracie at San Jose’s HP Pavilion, played host to a sold-out, record crowd of 18,265. The rapidly growing organization
recently re-launched its website, www.strikeforceusa.net, which boasts a bold new look and all-new features, including video streaming capability. Since
1995, Strikeforce has been the exclusive provider of martial arts programming for ESPN and, after 12 years of success as a leading, world championship
kickboxing promotion, the company unveiled its mixed martial arts series with “Shamrock vs. Gracie.”

Contacts
For ProElite, Inc.
David Glaubke/Whitney Ashley, (310) 280-3710
David@therosegrp.com
Whitney@therosegrp.com
or
For Strikeforce
Mike Afromowitz, (917) 566-8754
muaythaimes@aol.com

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