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Wednesday, June 20, 2007

SUN Announces LOI to Acquire Sports Radio

Note from Ric: This may just be me, but sounds slightly wiser than the way Calvin Ayre has chosen to recently spend money.

Courtesy of: SUN Sports & Entertainment Inc.

SUN Moves Into Broadcast Media

DALLAS, TX - (June 19, 2007) - SUN Sports and Entertainment (PINKSHEETS: SSPE) announced today that it has entered into a Letter of Intent to acquire Sports Radio Event Network, Inc. ("Sports Radio"), a private Nevada Corporation that provides in-stadium event broadcast services via radio broadcast to clients such as collegiate and professional sports leagues.

SUN's CEO CJ Comu stated, "This is a great opportunity for SUN to have Sports Radio provide its broadcast marketing services to the Mixed Martial Arts (MMA) events we produce. Utilizing Sports Radio's unique broadcast service, we can deliver exciting information at live events to our fans that want to hear the exciting play-by-play as well as become more versed in the vocabulary of this exciting sport. This innovative technology will allow our fans to get even closer to the action and hear the exciting commentary."

Sports Radio's event broadcast service provides live audio content over a multi-channel network that originates from live TV, cable, satellite, and radio programs over commemorative radios. The company also has the ability to produce and broadcast its own custom content. To date, Sports Radio has provided its service to more than 40 professional and collegiate sporting events for organizations such as the NFL, NBA, NHL, and NCAA.

Sports Radio VP of Marketing & Sales Ramon Perales stated, "SUN provides a great platform for our technology and more marketing opportunities in this growing space. We feel there are many great sponsors and advertisers that want to reach the 18-30 male audience, and even more that want to be a part of the growing MMA (Mixed Martial Arts) Sport."

In the future, Sports Radio also intends on broadcasting live-data feeds on a new type of radio receiver utilizing new Radio Frequency (RF) technologies enabling a feature enhanced event broadcasting service. Anticipated new features include a handheld digital billboard, sports trivia, player statistics, and other event driven live-data feeds.

About Sports Radio:

Sports Radio, formerly Global Radio, provides in-stadium event broadcasting services over a multi-channel network that originates from live TV, cable, satellite, and radio programs to commemorative radios. Sports Radio has provided its service to more than 40 professional and collegiate sporting events for organizations such as the NFL, NBA, NHL, and NCAA.

About SUN:

SUN is a Professional Sports & Entertainment Marketing Company. SUN Production Group is a Certified Texas Combat Sports Promoter and produces World Class Boxing and Mixed Martial Arts. The properties of SUN (www.sunorganization.com), Art of War (www.artofwarlive.com) and International Fighters Association (www.ifapro.com) are pending trademarks.

Safe Harbor Statement

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. do not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Contact:
CJ Comu
Chairman/CEO
SUN Sports & Entertainment Inc.
Office: 972.392.1414
cj@sunorganization.com

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