Sometimes, Ric is brilliant
Brilliant may be too strong, but he made a point on the Ric & Steve...er...Karl show that I wanted to comment on because it is one I am in complete agreement with, but for that you'll have to:
Ric theorized on the show that people think that MMA is hot when in reality UFC is hot. I believe this to be 100% true. There is no doubt that UFC is hot right now and to the extent that people associate UFC with MMA, MMA is also hot. But, that's all it is really.
You can't look at today's landscape and say, well a lot of companies are running events, a fair number have TV and so on and so forth. Yeah there's a lot of stuff going on but how much of it is making money? Having TV doesn't mean much of anything either, TNA has TV and a lot of good it does that company.
Actually, it is scary how often I agree with Ric. I also agreed with him a couple of weeks ago when he reminded the world that WCW had years worth of history and television exposure when it launchedNitro and that TNA has none of that, so a whole new audience for that show would not come about if it were on head-to-head with Raw.
I also agreed with Ric this week on a point he made regarding the ratings. I say that the NFL hurts raw, and Ric contended that it didn't because the ratings for WWE were down already across the board. We'll probably agree to disagree on that one, but where we do agree is on this point. The fact is that now more than ever the WWE should really be trying to keep its audience by not giving them a reason to switch to football. Ric contends that last monday night's raw didn't accomplish that and I contend pretty much the same thing as I couldn't be bothered with even 1 minute of Raw and I hate the Minnesota Vikings and have no fondness for the Washington Redskins but chose that over the go home show before Unforgiven.
WWE can just look at the ratings and go, oh, its football season so ratings will drop and while I think that is true to a degree although less true now than in the past, I also think that its lazy rationalizing. If you provide compelling enough entertainment the audience will stay with your show and the WWE sure hasn't done that. Smackdown's ratings are in the toilet and while preemptions don't help, its not going up against the NFL so they can't use that excuse. I do think that the fewer people that watch Raw the fewer will watch ECW the next night, but even that is a cop-out. The fact is that the WWE isn't must see right now and you can't blame that on football or anything else but boring TV that's just sort of there.
You know, I used to think TNA had the boring TV and that WWE had the annoying TV. Now however they have switched roles and TNA's TV annoys me and WWE's TV is forgotten about 2 seconds after its over.
With that, I think I just lost that job Ric suggested I had in the WWE PR department. However with my pointing out how brilliant Ric has been lately perhaps he'll make me his publicist?
Ric theorized on the show that people think that MMA is hot when in reality UFC is hot. I believe this to be 100% true. There is no doubt that UFC is hot right now and to the extent that people associate UFC with MMA, MMA is also hot. But, that's all it is really.
You can't look at today's landscape and say, well a lot of companies are running events, a fair number have TV and so on and so forth. Yeah there's a lot of stuff going on but how much of it is making money? Having TV doesn't mean much of anything either, TNA has TV and a lot of good it does that company.
Actually, it is scary how often I agree with Ric. I also agreed with him a couple of weeks ago when he reminded the world that WCW had years worth of history and television exposure when it launchedNitro and that TNA has none of that, so a whole new audience for that show would not come about if it were on head-to-head with Raw.
I also agreed with Ric this week on a point he made regarding the ratings. I say that the NFL hurts raw, and Ric contended that it didn't because the ratings for WWE were down already across the board. We'll probably agree to disagree on that one, but where we do agree is on this point. The fact is that now more than ever the WWE should really be trying to keep its audience by not giving them a reason to switch to football. Ric contends that last monday night's raw didn't accomplish that and I contend pretty much the same thing as I couldn't be bothered with even 1 minute of Raw and I hate the Minnesota Vikings and have no fondness for the Washington Redskins but chose that over the go home show before Unforgiven.
WWE can just look at the ratings and go, oh, its football season so ratings will drop and while I think that is true to a degree although less true now than in the past, I also think that its lazy rationalizing. If you provide compelling enough entertainment the audience will stay with your show and the WWE sure hasn't done that. Smackdown's ratings are in the toilet and while preemptions don't help, its not going up against the NFL so they can't use that excuse. I do think that the fewer people that watch Raw the fewer will watch ECW the next night, but even that is a cop-out. The fact is that the WWE isn't must see right now and you can't blame that on football or anything else but boring TV that's just sort of there.
You know, I used to think TNA had the boring TV and that WWE had the annoying TV. Now however they have switched roles and TNA's TV annoys me and WWE's TV is forgotten about 2 seconds after its over.
With that, I think I just lost that job Ric suggested I had in the WWE PR department. However with my pointing out how brilliant Ric has been lately perhaps he'll make me his publicist?
posted by Casey Trowbridge at 9/17/2006 12:45:00 AM
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