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Saturday, August 19, 2006

Snakes at a Box Office

According to Box Office Mojo Snakes on a Plane earned $7.5 million on Friday, including 1.4 million from Thursday preview screenings.

We here in the Old Country will in all likelyhood not see this movie. Anaconda pretty much turned us off to snake movies from the time we watched it until the end of time. We are fans of Samuel L. Jackson but not that big a fan.

I expect the film will do about $20 million this weekend and then have a gigantic drop in business next weekend, possibly as high as 70%. Here's the thing, this is one of those bad movies that everyone will want to see because of how bad it is, but the trouble with that is that it will mean a big opening week and then gigantic falls after that, because once you've seen a bad movie you've seen it. This will not have good repeat business which is important to becoming a blockbuster these days.

It was filmed on the cheap so it will make a profit in the end.

For those that might read this and wonder how I can say this is a bad film without having seen it yet; the fact is that Newline is marketting this movie as a bad film. The internet buzz and the whole curiosity factor behind the movie is how bad will this be? So I'm not knocking it as bad without seeing it, I'm simply going by how the thing is being treated in marketting and by those that write about these sorts of things online.

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